The 20X Success Formula: How We Shattered Industry Norms with The Hunna 🚀

Breaking industry norms isn't just about thinking differently - it's about acting differently.

When we achieved 20 times the typical success rate with The Hunna, we weren't just lucky.

We were strategic.

We were thorough.

We were committed to excellence at every step.

Back then, our approach was based on my intuition and understanding of the industry.

Today, I've refined that intuition into what I call the High Time: Artist Success Pathway.

It's a repeatable process that can transform an artist's career.

Let me break it down for you.

First and foremost, it all starts with great songs and master recordings - your core product.

Without exceptional music, nothing else matters.

That's why we spent two years focusing solely on songwriting with The Hunna before even thinking about a launch.

But great music alone isn't enough.

You need a strong BrandDNA - a clear, compelling identity that resonates with your audience.

With The Hunna, we crafted a brand that was authentic, relatable, and unforgettable.

Next comes strategic planning.

We mapped out every step of The Hunna's journey, from their first release to their breakthrough moments.

This wasn't just guesswork - it was calculated, intentional planning.

Hand in hand with strategic planning comes a robust marketing plan and strategy.

We knew exactly who we were targeting, where to find them, and how to engage them.

Our marketing wasn't just noise - it was a carefully orchestrated campaign designed to cut through the clutter.

Then there's the sales process and secondary products.

We didn't just focus on music sales - we created a comprehensive ecosystem of products and experiences that fans could engage with.

This diversified our revenue streams and deepened fan engagement.

But none of this matters without flawless execution.

We were meticulous in implementing our plans, adapting when necessary, but always staying true to our core strategy.

And underlying all of this?

A rock-solid mindset.

We believed in what we were doing, even when it defied industry norms.

We had the courage to stick to our guns when others doubted us.

This combination - great core product, strong BrandDNA, strategic planning, effective marketing, diverse revenue streams, impeccable execution, and an unshakeable mindset - is what allowed us to achieve unprecedented success with The Hunna.

It's not magic.

It's not luck.

It's a repeatable process that I've now distilled into the High Time: Artist Success Pathway.

Twenty times the typical success rate isn't just a pipe dream.

It's achievable.

But it requires a commitment to excellence at every step of the journey.

Are you ready to break industry norms and achieve extraordinary success?

The pathway is there.

The choice is yours.

-The Baker

It's High Time for change | #thetimetodoisnow