AI: Your Secret Weapon or Career Killer?

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Curiosity piqued, I leaned back in my chair, reflecting on two vastly different conversations I'd had that day.

Both were with artists I've known for years, but their perspectives couldn't have been more polarized.

The first conversation left me feeling frustrated, even a bit disheartened.

This artist, whose name I'll keep to myself, was adamant about writing every single social media post personally.

"It's the only way to be authentic," he insisted, his voice tinged with a hint of superiority.

I couldn't help but shake my head.

This notion of "authenticity" being tied solely to personal authorship is, quite frankly, misguided.

It's a mindset that can severely limit an artist's potential reach and impact.

When I looked at this artist's Facebook page, what I saw was far from the pinnacle of authenticity he claimed it to be.

Post after post, it was nothing but promotions.

No real content, no attempt at genuine connection with his audience.

And the engagement?

Practically non-existent.

It was a stark reminder of a harsh truth: many artists are failing to reach their audience, not because of some mysterious algorithm working against them, but because what they're putting out is, to put it bluntly, garbage.

It's not considered, it's not valuable, and it's certainly not serving their art in the way it deserves.

But then, like a breath of fresh air, came my second conversation of the day.

This artist, also a long-time connection, approached our discussion with an open mind and a keen understanding of the power of words.

When I demonstrated what an AI, infused with his unique BrandDNA, could produce – not just in English, but in his native Swedish – his excitement was palpable.

Here was an artist ready to embrace the future, to supercharge his already impressive drive with cutting-edge tools.

The contrast between these two conversations was stark, and it highlighted a crucial point.

Those who resist AI, clinging to outdated notions of "authenticity," risk being left behind.

Meanwhile, those who embrace it stand to gain an incredible edge.

It's not about replacing the artist's voice – it's about amplifying it, allowing it to reach further and resonate more deeply than ever before.

To the naysayers out there, I have a message: if you're commenting on my content, dismissing AI outright, I'm going to take a look at your work.

And if what I find is subpar, lacking in engagement and genuine connection, expect to be called out.

Your resistance isn't noble – it's holding you back from reaching your full potential as an artist.

The truth is, AI isn't just a tool to make your life easier (although it certainly can do that).

It's a powerful ally in taking your brand, your message, and your art to new heights.

It's about expanding your reach, deepening your connection with your audience, and ultimately, making a bigger impact with your art.

The choice is yours: evolve and thrive, or stagnate and fade into obscurity.

As for me, I'm excited about the possibilities AI brings to the table.

I've seen firsthand how it can transform an artist's approach to content creation and audience engagement.

And I'm committed to helping artists navigate this new frontier, to harness its power in service of their art and their message.

Because at the end of the day, that's what it's all about – creating art that resonates, that makes a difference, that solves the world's problems.

And if AI can help us do that more effectively, why on earth would we resist it?

The time to embrace this powerful tool is now.

The future of art – and perhaps the world – depends on it.

-The Baker

Solving The World's Problems Through Art | #thetimetodoisnow