Artists big and small refuse to invest in growing their fanbase - here’s why that’s a very bad idea

As an artist, you know that having a loyal fan base is essential for success.

But how do you go about building and scaling your artist business?

And importantly, how do you know how much time, capital and resources you should invest into acquiring new fans?

Most artists have no idea about the power of Lifetime Value (LTV) and are therefore misinformed about the benefits of investing into building their fanbase.

In this article, I’ll talk to you about how as an artist you can measure LTV, how to use this data to inform your strategies, and which actionable steps you should take toward maximizing your profits:

1. What is fan Lifetime Value (LTV) and why is it important for your Artist Business

2. LTV in Action: The 1000 True Fans Concept and LTV

3. How to Measure LTV

4. Actionable Steps for Maximizing Profits with LTV

What is fan Lifetime Value (LTV) and why is it important for Artist Businesses?