Digital Domination: The Secret Behind The Hunna's Rapid Rise

TLDR: In this post, I reveal how I used digital marketing to sell out Brixton Academy in record time with The Hunna, a band that was unknown just 18 months earlier.

My key strategies included:

• Launching with a 45-second sizzle video on Facebook

• Hyper-targeting our audience, focusing on females aged 14-18 in specific cities, schools, and streets

• Creating a ready-made, engaged audience before releasing any music

• Applying the same targeted approach to live shows, ensuring fans knew the songs before the band's first performance

• Leveraging data-driven, targeted marketing instead of traditional PR and radio plugging

I detail these strategies and more in my book "Zero to Record Breaker." I'm offering it for just $1 with a special coupon code for the next 4 days.

This case study demonstrates a fundamental shift in music marketing, showing how artists can effectively connect with their audience in the digital age.

It's not just about The Hunna - it's about rewriting the rules of music marketing for the 21st century.

You should for sure read it. You can get it for just $1 by using the coupon code ZTRB1. Here is the link to get it.

The Power of Digital Marketing: How We Sold Out Brixton Academy in Record Time

In the world of music, selling out the 5,000 capacity Brixton Academy in London is a milestone many artists dream of.

But to do it in record time, with a band that was virtually unknown just 18 months before?

That's the stuff of legend.

And yet, that's exactly what we did with The Hunna.

How?

The answer lies in the power of digital marketing and a radical shift in how we approached audience building.

When we launched The Hunna, the industry was still playing by old rules.

Traditional PR, radio plugging, and hoping for the best.

But I knew there was a better way.

We started with a simple 45-second sizzle video on Facebook.

But here's where we diverged from the norm: we didn't just throw it out there and hope for the best.

We hyper-targeted our audience.

We focused on females aged 14-18, in seven specific cities across the UK, as well as key locations in Europe and the US.

We didn't just target cities; we targeted specific schools, specific streets.

This wasn't scattershot marketing.

This was precision targeting at its finest.

The results?

Instantaneous.

We created a wave of interest that translated into real, tangible results.

When we released "Bonfire" and "She's Casual," we already had a ready-made audience eagerly waiting.

But we didn't stop there.

We applied the same targeted approach to our live shows.

By the time The Hunna supported Coasts on tour, fans in each city already knew the words to their songs.

Remember, this was before they'd ever played a live show.

In "Zero to Record Breaker," I break down this strategy in detail.

I show you how we leveraged digital platforms to create a fanbase that was not just large, but deeply engaged.

I reveal the metrics we used, the tools we employed, and the thinking behind every decision.

This isn't just about The Hunna.

It's about a fundamental shift in how artists can connect with their audience in the digital age.

It's about understanding that in today's world, the power lies in data-driven, targeted marketing.

Whether you're an artist looking to build your fanbase, a manager seeking to maximize your artist's reach, or a music industry professional wanting to stay ahead of the curve, this book offers invaluable insights.

It's a masterclass in 21st-century music marketing.

For the next 4 days, I'm offering a special coupon code that will allow you to pick up the book for just $1.

If you're interested, just comment 'ZTRB' below, and I'll send you the code.

If you're interested, enter the code ZTRB1 at the checkout here.

Let's rewrite the rules of music marketing together.

Let's show the world that with the right strategy, anything is possible.

Even selling out Brixton Academy in record time.

-The Baker

It's High Time for change | #thetimetodoisnow