The Hidden Reason Why Great Music Goes Unheard

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What if I told you that your music, no matter how incredible, might never be heard without this one crucial element?

I've been seeing a lot of comments on my posts lately from artists who clearly don't understand the value of brand and having a BrandDNA in place.

So, I'm writing this to explain further, to shed light on a truth that many in the music industry often overlook.

It's a hard truth, but one that needs to be said.

I've seen it time and time again.

Incredible songs, languishing on streaming platforms, barely breaking 1,000 streams.

It's heartbreaking.

It's frustrating.

And it's a stark reminder of one of the biggest myths in the music business.

The myth that if you have great music, everything else will take care of itself.

Let me be clear: this is far from the truth.

In my years of operating in and around the music business, I've discovered a mind-blowing volume of incredible music that's going nowhere.

Not because it lacks quality, but because it lacks something else.

Something crucial.

Something that's becoming increasingly important in our hyper-connected world.

I'm talking about brand.

More specifically, I'm talking about BrandDNA.

You see, in today's world, people are craving connection more than ever.

They don't just want to listen to music.

They want to connect with the artist behind it.

They want to feel part of something bigger.

And that's where BrandDNA comes in.

I believe that the biggest artists of the future won't just be those with the best music.

They'll be the ones who understand the value of brand.

The ones who take a brand-first approach to everything they do.

From day one.

These artists will be consistently releasing content.

Creating as many touch points with their audience as possible.

All with the view to forging deeper and deeper connections.

But let's be clear about something.

BrandDNA isn't about manufacturing an image.

It's not about creating a fake persona to sell records.

No, BrandDNA is fundamentally rooted in authenticity.

Think of it as a framework.

A framework that allows you to consistently connect with your target audience.

In a pure and authentic way.

In a way that builds real, lasting connections.

It's about understanding who you are as an artist.

What you stand for.

What makes you unique.

And then communicating that consistently across all platforms.

But BrandDNA isn't just about you doing everything yourself.

It's a foundation that allows you to extend yourself.

To empower others to support you.

In content planning.

In creating scripts.

In crafting copy for posts.

And in today's world, it's even a foundation for AI to plug into.

Another tool to help you connect with your audience consistently and authentically.

Now, let me tell you something.

If you're an artist with a solid BrandDNA in place, you have a huge edge over your competition.

Why?

Because very few artists have one.

And those who do often have core elements missing.

They might have a logo.

A color scheme.

Maybe even a tagline.

But true BrandDNA goes deeper.

It encompasses elements such as your your vision.

Your mission.

Your story.

Your messaging pillars.

Your values.

Your unique selling points.

Your tone of voice.

Your logo, icons, colors and fonts.

All these elements working together to create a cohesive, authentic brand that resonates with your audience.

Here's the thing.

In a world where attention is the most valuable currency, your BrandDNA is your secret weapon.

It's what will make people stop scrolling and pay attention to you.

It's what will turn casual listeners into die-hard fans.

It's what will make you stand out in a sea of talented artists.

Because let's face it.

There's a lot of great music out there.

But there aren't a lot of great brands.

And in today's music industry, you need both.

You need great music, yes.

But you also need a strong, authentic brand that connects with people on a deeper level.

That's what BrandDNA gives you.

It's not about compromising your art.

It's about amplifying it.

It's about giving your music the platform it deserves.

The attention it deserves.

Because what good is creating beautiful music if no one ever hears it?

So, if you're an artist, I urge you.

Don't fall into the trap of thinking great music is enough.

Don't let your incredible songs become another statistic.

Another unheard gem lost in the vast ocean of content.

Invest in your BrandDNA.

Understand its value.

Embrace it.

Let it be the megaphone that amplifies your artistic voice.

Let it be the bridge that connects you with your audience.

Let it be the foundation upon which you build a lasting, impactful career.

Because in the end, that's what we all want, isn't it?

To make great music.

To connect with people.

To leave a lasting impact.

And in today's world, BrandDNA is the key to making that happen.

It's time to stop hoping your music will speak for itself.

It's time to give it a voice.

A brand.

An identity.

It's time to create your BrandDNA.

Are you ready to take that step?

-The Baker

It's High Time for change | #thetimetodoisnow