The Hunna's Rise: Crafting a Record-Breaking Success Story

TLDR: In this post, I share how I took The Hunna from an unknown band to selling out major venues in record time. My key strategies included:

Starting from scratch, having the band delete all their previous content

Focusing solely on songwriting, challenging them to write 60-70 songs before any release

Using innovative digital marketing techniques I developed, especially on Facebook

Setting an ambitious goal (5,000 tickets in London within two years) and surpassing it

Prioritizing long-term success over quick gains, contrary to industry norms

I detail the full story and all my strategies in my book "Zero to Record Breaker." I'm offering it for just $1 with a special coupon code for the next 5 days.

This case study challenges everything you thought you knew about the music industry and provides a blueprint for rapid artist development that I believe can revolutionize the field.

You should for sure read it. You can get it for just $1 by using the coupon code ZTRB1. Here is the link to get it.

Building The Hunna: A Case Study in Rapid Artist Development

When I first met The Hunna, they were just another unknown band with big dreams.

Little did they know, they were about to embark on a journey that would rewrite the rules of artist development in the music industry.

Their story is a testament to what's possible when you combine raw talent with strategic vision and relentless execution.

It all started in a coffee shop at Liverpool Street station.

I laid out my vision for a new model in the music industry - one that would prioritize artist development and long-term success over quick gains.

The band was skeptical at first.

Delete everything?

Start from scratch?

It seemed crazy.

But they took the leap of faith.

And that leap paid off in ways none of us could have imagined.

Our first step was to focus entirely on songwriting.

No gigs, no social media presence, just pure creation.

I challenged them to write 60-70 songs before we'd even think about releasing anything.

Why?

Because I knew that to make a real impact, we needed a reservoir of quality material to draw from.

This approach was radically different from the industry norm.

Most bands are pushed to release and perform as quickly as possible.

But I knew that building a solid foundation was key to sustainable success.

As the songs came together, we moved to the next phase: strategic release and promotion.

We leveraged digital platforms in ways that were groundbreaking at the time.

Our approach to Facebook marketing, for instance, was so effective that it caught the attention of industry heavyweights.

Within weeks of our first release, we were fielding calls from A&R representatives from major labels worldwide.

But we didn't stop there.

We had a clear vision: to sell 5,000 tickets in London within two years.

It seemed impossible to many.

But we didn't just achieve it - we smashed it.

In "Zero to Record Breaker," I break down every step of this journey.

I reveal the strategies that allowed us to sell out venues like Brixton Academy in record time.

I share the innovative marketing techniques that built a loyal fanbase seemingly overnight.

And I explain how we navigated the pitfalls of the music industry while staying true to our vision.

This isn't just The Hunna's success story.

It's a blueprint for rapid artist development that challenges everything you thought you knew about the music industry.

Whether you're an aspiring artist, a manager, or an entrepreneur looking to disrupt an established industry, this book offers invaluable insights.

It's a roadmap for turning seemingly impossible goals into reality.

For the next 5 days, I'm offering a special coupon code that will allow you to pick up the book for just $1.

If you're interested, enter the code ZTRB1 at the checkout here.

Let's redefine what's possible in artist development.

Let's create success stories that break records and change the game.

The music industry is ripe for revolution.

Are you ready to be part of it?

-The Baker

It's High Time for change | #thetimetodoisnow