The Algorithm Shift That Changes Everything for Artists in 2025

Carl Hitchborn
December 18, 2024

I've been across social media, both from an organic and media buying point of view since I first entered the music business in 2008.

There has been an abundance of evolution in the social media sphere in this time.

And I have to say that my belief is that we are moving into a golden era of social media for artists.

Here's why this matters right now:

The platforms have cracked the code.

Their AI is now so sophisticated that up to 20% of content in feeds is from accounts people don't even follow.

This means your music and your brand can reach entirely new audiences, without needing a massive following first.

But here's the thing - most artists are still playing by the old rulebook.

They're frustrated, blaming the algorithm, when in reality, the opportunity has never been bigger.

I've just released a training that breaks down:

The three phases of social media evolution (and why this one is different)
Why more artists will scale from zero to 100k+ followers in 2025 than ever before
How to leverage these changes to grow your audience exponentially
Why understanding how to connect your artist brand to AI is going to add rocket fuel to everything you do in 2025

This isn't just theory.

I've spent over $10M testing and perfecting strategies across social media.

What I'm sharing could fundamentally change how you approach your artist career in 2025.

The training is free, and I'd love for you to check it out, here’s the link.

One more thing: If you watch it soon, you'll also learn about an exclusive opportunity I'm offering to a limited number of founding members.

But that's all I'll say about that for now...

Let me know what you think after you watch it.

-The Baker

Solving The World's Problems Through Art | #thetimetodoisnow

P.S. The social media landscape is shifting faster than ever.

The sooner you understand these changes, the better positioned you'll be to take advantage of them.

or to participate.