This is the first post in a duo that delves into the 'how'—the intricate cogs and wheels setting High Time on its course to becoming the biggest and fairest music company in the world.

Here, I lay bare the developmental system and operational heartbeat of High Time, revealing the robust mechanisms that will propel us forward.

Navigating the future of the music industry demands innovative platforms that not only understand the artist's creative pulse but also amplify it to the world.

High Time Engine emerges as that pivotal force—a sanctuary for the modern artist.

It's where potential meets guidance, where artistry intertwines with strategy, and where the journey to stardom is reimagined.

This chapter of our discourse unveils the blueprint of HTE, a framework sculpted to elevate artists from hidden gems to global anthems.

High Time Engine (HTE) is both the development system within High Time and the place where the most important component of the ecosystem is found; our people.

High Time Engine (HTE): The Core of Innovation

HTE powers not only the development of artists, but is the foundation to all innovation within High Time, as well as the ‘engine’ that powers the services to artists within the HTE membership and those artists who High Time partners with.

The core of HTE lies in its development of the 'People Metrics System', a distinctive framework designed to assess and nurture artists based on a broader spectrum of personal and professional attributes.

This system evaluates an artist's readiness for a significant career in music, their potential to make a lasting impact with their art, and their growth in both personal and professional aspects.

Our ‘People Metrics System’ seamlessly integrates human insight with artificial intelligence to evaluate artists beyond traditional vanity metrics.

With the rudimental version of our ‘People Metrics System’ already in place, this propriety software promises to provide High Time with a significant edge vs the traditional music industry players.

Additionally, HTE membership also provides a blend of educational materials and complementary, yet highly affordable services tailored to artists' needs, as well as A&R guided digital distribution.

From cutting-edge marketing strategies to foundation setting services such as Brand DNA development and strategic planning, these services are tailored to empower artists at every career stage, ensuring they have the tools needed for success without financial strain.

These resources help artists develop their 'People Metrics' to a level where they are ready to be integrated into the broader ecosystem that High Time is building.

This ecosystem fosters artists' growth, offering them opportunities and exposure similar to what traditional major labels provide but with a more holistic, artist-focused approach.

Finally, a crucial component of HTE is its advanced Research and Development team.

Tasked with creating innovative technologies and uncovering growth hacks, this team focuses on maximizing artists' success and influence.

They work tirelessly across all facets of an artist's business, seeking incremental gains and leveraging every opportunity to amplify their art and impact in the industry.

High Time Engine stands as an innovative education and service-based system focusing on the comprehensive development of artists, prioritizing personal growth, mindset, and heartset alongside artistic talent.

The High Time: Artist Success Pathway

The foundation to HTE is the the ‘High Time: Artist Success Pathway’, which represents a groundbreaking framework, uniquely crafted for modern artists.

This pathway deviates from traditional norms, focusing on a tailored, holistic approach to success in today's fast-evolving music landscape.

It's a blueprint designed not just for survival but for the thriving of artists in a digital-centric world.

This success pathway, is based on tried and tested fundamental truths, that are true across all businesses.

These fundamental truths are especially important to understand for artists, whose core product (music) is one that is driven by the need to create an emotional response from the audience artists are connecting to.

The High Time: Artist Success Pathway, consists of six steps, the first five of which are foundation stones that must be in place in order for an artist to maximize the impact of their execution.

Foundation Mindset Theory & Principles 

More than a singular step, this aspect is an ongoing journey integral to an artist's career.

High Time recognizes that an artist's mindset and foundational principles are not static but evolve continuously.

The ‘People Metrics System’ plays a critical role here, offering a mechanism to not only track progress in this area but also identify early signs of mental wellbeing issues.

This proactive approach enables High Time to provide timely support, preventing these challenges from escalating, thereby safeguarding the artist's mental health and ensuring their sustainable growth in the industry.

Step 1 - Core Product Development 

At the heart of every artist's journey is their music - the core product.

This phase stresses the creation of high-quality, commercially viable, and authentic music that resonates with the intended audience.

It involves honing the craft of songwriting, arranging, recording, and producing music that not only captivates but also remains true to the artist's vision.

Step 2 - Branding & Messaging 

This crucial step involves developing a robust BrandDNA, encompassing the artist's story, image, and communication strategy.

It's about establishing a consistent and effective messaging across all platforms, ensuring the artist’s brand is memorable, coherent, and impactful.

Step 3 - Strategic Planning 

Strategic planning outlines the artist's roadmap, setting both short-term and long-term goals.

It involves identifying target audiences, selecting appropriate platforms, and planning for the sustainable growth of their fan base over time.

Step 4 - Marketing Planning 

In the age where digital visibility is paramount, this phase involves meticulous planning of marketing campaigns, collaborations, and content strategies across platforms like Spotify, YouTube, TikTok, and Instagram.

Utilizing data analytics is key to refining and optimizing these marketing efforts.

Step 5 - Secondary Product Development & Sales Conversion 

As artists grow, diversifying their product range becomes vital.

This step discusses expanding into areas like merchandise, virtual concerts, or physical products like vinyl, and converting fans into paying customers, ensuring a sustainable revenue model.

Step 6 - Execution & Scaling 

With a solid foundation in place, artists move into execution, where plans are put into action.

This phase is about maintaining momentum, learning from real-world experiences, adapting strategies as needed, and scaling operations to reach new heights.

Integration with High Time Engine

High Time Engine meticulously integrates the Artist Success Pathway into its DNA, ensuring that all education, resources, and services provided to artists are perfectly aligned with each phase of the pathway.

This strategic alignment ensures that artists not only receive comprehensive support but also receive guidance meticulously tailored to their unique development stage.

This approach enriches their journey, enabling them to maximize their artistic impact and influence.

By fostering a sustainable business model, artists can dedicate their full time and energy to scaling this impact, transforming their artistic vision into a resonant, enduring legacy.

HTE+ Preparing Artists for Success

In the dynamic landscape of the High Time ecosystem, the High Time Engine Plus (HTE+) program stands as a cornerstone of innovation.

This 6 month program is an embodiment of our commitment to artist development, designed to cater to those who aspire to redefine the norms of the music industry.

HTE+ is not merely a training platform; it's a transformative experience, meticulously crafted to nurture and refine the talents of a select group of artists, through the creation of deliverables via a combination of education, done with you and done for you services.

Through HTE+, High Time is sculpting a new generation of artists, poised to make a profound and lasting impact in the world of music.

Providing Certainty: Sculpting Success on the High Time Artist Pathway

In addition to the transformative journey offered by HTE+, one of its most significant assurances is the certainty it provides artists.

Those who complete the HTE+ program can be confident they have solidly laid the foundational stones of the Artist Success Pathway.

Steps 1-5 will be in place to the highest standards, ensuring that they are able to confidently move towards step 6: Execution & Scaling

This alignment with the Artist Success Pathway assures that every aspect of an artist's growth is meticulously addressed, offering a well-rounded and systematic path to career advancement within the High Time ecosystem.

Artists participating in HTE+ benefit from a comprehensive suite of deliverables designed to catapult their careers.

This includes the development of a Brand DNA, strategic plans, content and marketing strategies, content and marketing plans, and tailored sales processes, such as setting up a Shopify store or specific funnel as desired.

Education components are delivered through weekly cohort Zoom calls, encompassing presentations and Q&A sessions focused on the High Time: Artist Success Pathway.

For more personalized needs across the ‘done with you’ components of the program, 1-on-1 Zoom calls are delivered, while a team of elite level professionals, operating within predefined standard operating procedures, delivers the 'Done-For-You' components.

Additionally, artists gain access to the High Time team through our advanced project management and communication systems, ensuring a seamless and interactive experience.

HTE+: The Gateway to Partnerships and Major Funding

Completion of HTE+ is not merely a milestone but a gateway to deeper opportunities within High Time.

Completing HTE+ is a crucial step for artists aiming to partner with High Time.

Throughout the 6-month program, every aspect of delivery is meticulously monitored through the People Metrics System.

This system ensures that artists not only receive comprehensive training but also meet the criteria set by High Time.

Artists achieving the required score in the People Metrics System are considered for partnership opportunities, reflecting their readiness for substantial support and investment, similar to that offered by major labels.

Thus, HTE+ serves as both a proving ground and a gateway to more profound collaborations within the High Time ecosystem.

This comprehensive preparation opens doors to significant resources and funding, propelling artists towards greater heights in their careers.

As I close this post on the High Time narrative, it's clear that the High Time Engine (HTE) stands as the most vital cog within the expansive ecosystem we are starting to create.

It's the heart that pumps life into our vision of nurturing, developing, and breaking through impact-driven artists.

High Time is more than just a company; it's a movement, a revolution in the music industry, where each beat of the HTE is a step towards empowering artists with the tools, support, and platform they need to thrive.

With HTE at our core, High Time is poised to redefine success in music, making every melody a testament to our commitment to fairness, diversity, and profound artistic impact.

Kind Regards

Carl AKA ‘The Baker’

It’s High Time for Change | #TheTimeToDoIsNow!