Why do 95% of artists fail to convert casual listeners into super fans?

After speaking with over 5,000 artists on Zoom calls, I've noticed a pattern that keeps emerging.

It's not about talent.

It's not about luck.

And it's certainly not about having the right connections.

The real problem lies in something far more fundamental: the complete misunderstanding of how to build genuine connections with an audience.

I see it happening every day - artists obsessing over streaming numbers, social media followers, and ticket sales.

But here's the truth: these are all vanity metrics that mean nothing without a strong foundation of genuine human connection.

When I developed The Hunna from complete unknowns to selling out two nights at London's O2 Brixton Academy, we didn't focus on these surface-level metrics.

Instead, we understood something crucial about human psychology that most artists completely miss.

We recognized that every potential fan goes through distinct stages before becoming a super fan.

Let me break this down for you:

🎯 Stage 1: The Discovery Phase
• This is your cold traffic
• People who've never heard of you
• First-time listeners
• Social media discoverers

🎯 Stage 2: The Connection Phase
• Your warm traffic
• People who know your name
• Occasional listeners
• Content engagers

🎯 Stage 3: The Action Phase
• Your hot traffic
• Regular streamers
• Ticket buyers
• Merchandise purchasers
• Brand ambassadors

Here's where most artists go wrong: they try to jump straight from Stage 1 to Stage 3.

They're essentially asking someone to marry them on the first date.

Would you buy merchandise from an artist you just discovered 5 minutes ago?

Of course not.

The magic happens in Stage 2 - the Connection Phase.

This is where you transform casual listeners into devoted fans through storytelling, shared values, and authentic engagement.

During my time building The Hunna's career, we obsessed over this middle stage.

We crafted stories that resonated with our target audience.

We shared vulnerable moments.

We celebrated victories together.

We created content that magnetized the right people and naturally filtered out those who wouldn't connect with our vision.

The results?

Over 100 million streams.

60,000+ physical records sold.

85,000 tickets across the UK.

And most importantly, a dedicated fan base that continues to grow organically.

Here's the exciting part: I'm currently developing a revolutionary AI-powered tool that will help artists master this crucial middle stage.

It's called ArtistOS, and it's designed to help you create content strategies that naturally guide potential fans through all three stages.

No more guesswork.

No more scattered approach.

Just a clear, strategic pathway to building genuine connections with your audience.

Want to be part of this revolution in artist development?

Here is a link to learn more about and get early access pricing (ending Friday).

This is your chance to get in at the ground floor of something that's going to change the game for independent artists.

-The Baker

Solving The World's Problems Through Art | #thetimetodoisnow